$10,000 USD
Lead Generation
Multi-Touch Pipeline Activation
Fuel smarter outreach with credible thought leadership, qualified leads, and follow-up that drives real conversations.
Lenovo 360 Marketing Accelerator
Access pre-approved campaigns, work one-on-one with expert agencies, and let our team handle the details so you can put your Lenovo MDF to work with confidence.
How It Works
Explore every campaign or answer a few questions and we'll point you in the right direction.
Looking for a Door Opener?
Explore the new Partner Demo Activation Campaign.
Simply choose an eligible $5K marketing campaign and add-on a $5K USD / $6.5K CAD Demo Activation Campaign.
Browse Eligible Campaigns
Featured Campaigns
Every campaign is pre-approved, agency-backed.
No guesswork. No wasted budget. Just results.
No guesswork. No wasted budget. Just results.
$10,000 USD
Events
In-Person Event
Create memorable live experiences that spark conversations and drive business opportunities.
$10,000 USD
Digital Marketing
Sponsored LinkedIn Video Campaign
Stop the scroll with LinkedIn video ads built to engage and convert.
$5,000 USD
Digital Marketing
Essential Email Campaign – Always-On Demand Engine
Stay top of inbox with ongoing outreach that nurtures and converts.
Browse all campaigns to find
the right fit for your goals and budget.
View Full CatalogFAQ
How much funding can be used in this program?
Two quarters of Community Partner MDF ($13K CAD/ $10K USD).
How long does this program last?
The program runs for two quarters (six months).
I am selecting two $5,000 USD campaigns, can I do this in one session?
Yes you can do this! We suggest you identify which two campaigns you want. Select your first campaign, fill in the required info, and then you will be prompted if you want to select another campaign from a list. It’s easy! and if you need assistance, please reach out.
Where do I find the link to access the Marketing Accelerator portal?
For CAMs, the standard Community Business Plan form (partner-executed) and the Marketing Accelerator Program Portal link will be available on the Partner Community Highspot page.
Does submitting a partner for the appointment setting campaign guarantee participation?
No. Participation is limited to five spots and requires Sales Director approval. Selecting this campaign does not guarantee approval. Starshot will notify you of your status—if not approved, your spot will be held and you can choose another campaign.
Who should submit the form within the Marketing Accelerator Portal?
The form should be submitted by the Lenovo CAM.
What happens after we submit the requested campaign in the portal?
You will receive confirmation of your submission. Starshot will reach out to the Partner within 48 hours to book a 15 -minute kick off meeting to help orient the Partner to the process.
Can I order multiple campaigns?
Yes, you can order multiple campaigns (e.g., two campaigns at $6.5K CAD / $5K USD each).
My Partner receives MDF from two different Lenovo Communities (e.g., 2 × $6.5K CAD or $5K USD per quarter). How should campaign requests be submitted?
You can make two different submissions. We will ensure on the back-end it is allocated to the correct Community bucket. Both campaigns will be counted as one Community MDF submission for the Partner.
How many spots are available in this program?
A total of 50 spots are available—25 in the U.S. and 25 in Canada—on a first-come, first-served basis. Your spot will be reserved once you select your campaign(s) and complete the form.
What if we submit a campaign and then change our decision? And need to switch?
No problem. When we set-up your 15-minute kickoff meeting we can ensure it is corrected.
Who is responsible to submit campaign POE (Proof of Execution)?
The agency completing the campaign will submit POE to Starshot, who will then consolidate it for Lenovo.
How will I know the status of my campaign?
Your agency will have regular status updates for you.
When do campaigns need to be completed?
A $5K campaign is expected to be completed within the first quarter. A $10K campaign is expected to be completed within the first half.
Can we still obtain a demo unit/door opener hardware?
Yes, hardware is available through a Demo Activation Campaign submission in the Marketing Accelerator portal. The Demo Activation Campaign has a value of $6.5K CAD / $5K USD; however, you must first select an eligible marketing campaign of the same value. All requests for Demo Activation hardware must be tied to a marketing campaign.
What is the campaign funding amount in Canadian dollars?
$5,000 USD = $6,500 CAD and $10,000 = $13,000 CAD
Who You're Working With
Sellers often rely on the impersonal touch of emailing, social media, and AI, but BlitzMasters changes the game by helping them grow their Lenovo business through co-selling Blitz workshops that bring same-day pipeline. During our half-day virtual or full-day on-site workshops, sellers learn and immediately apply essential skills by calling real prospects to book real meetings.
Cargo partners with brands at pivotal moments of growth and transformation—when scaling introduces complexity and the market demands clarity. We design the full ecosystem around product, experience, behavior, and culture, then bring it to life across brand, creative, media, and digital.
Event Strategy Group is a brand experience and event marketing agency that helps organizations design and execute high impact live, virtual, and hybrid events. We focus on turning business goals into memorable attendee experiences through strategic planning, creative production, and end to end program management.
Extu is a global award winning B2B channel marketing agency specializing in scalable partner demand generation programs for leading technology brands. With over eight years supporting Lenovo’s channel ecosystem and more than 1,300 partners activated, Extu delivers turnkey campaign execution, integrated reporting, and measurable ROI.
Partner Perspectives is a specialized consulting firm that has expanded to provide high-impact "to and through" partner marketing services designed specifically for the channel. Our marketing team carries the proven DNA of the former OneAffiniti group, offering Lenovo partners the same deep industry expertise and execution excellence they have trusted for years.
Partner Pulse helps technology brands and their partners accelerate sales and drive new customers through expertly executed Done-For-You marketing programs. From strategy to execution, we help you close the loop between vendors, partners, and end users, delivering campaigns that convert and results that matter.
At Starshot, we’re all about Partner Channel, Demand Generation, and Event Marketing. We provide end-to-end services for strategic, transformational customer journeys. This big-picture approach helps us boost your reach, build strong relationships, and drive revenue, all while delivering quicker results and making a real impact on your sales pipeline.
Part of The Channel Company, Partner Ignite brings more than 50 years of channel expertise to strategy, creative development and execution, and performance optimization, using AI to scale insight and execution while keeping human ingenuity at the center.
Exclusive Program
Partner Demo Activation Campaign
(formerly Door Openers)
Showcase Lenovo solutions using demo units supported by strategic marketing activities.
Our most popular campaign format — designed to accelerate your sales pipeline.
Our most popular campaign format — designed to accelerate your sales pipeline.